“They keep my feet comfortable, warm and dry all day—plus they’re chic.”

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Best value of the seasonBlack Friday
Treat yourself to everyday comfort and discover more styles at exceptional value this season.
Black Friday codeV26BFIG
Selected styles stack with sale prices for savings of 50%+.
Shop Black Friday01 · Winter icons
Tall Boots
Long lines, flexible knit and warmth that makes every winter outfit work harder.
Featured · Filipa
Stretch that fits every calf.
A stretchy shaft, heat-retaining knit and water-repellent upper make winter styling feel as good as it looks.
Shop FilipaShop every Tall Boots style
02 · Cold-weather comfort
Warm Boots
Waterproof protection and lightweight insulation for winter days that do not slow down.
Featured · Tyler
Warmth without the winter weight.
PufferTherm insulation and a cushioned, grippy outsole keep feet warm, dry and ready to walk.
Shop TylerShop every Warm Boots style
03 · Walk-all-day ease
Sneakers
Soft cushioning, flexible soles and polished shapes for commuting, travel and city days.

Featured · Carol
The sneaker that dresses up.
A ballet-inspired shape, flexible bubble sole and interchangeable laces move easily from morning to evening.
Shop CarolShop every Sneaker style
04 · Polished comfort
Loafers
Professional enough for the office, flexible enough for the walk home.
Featured · Silvie
A sharper look. A softer step.
Breathable knit, a roomy fit and flexible support bring quiet polish to workdays and weekends.
Shop SilvieShop every Loafer style
05 · Everyday favorites
Flats
Roomy toes, supportive insoles and easy-care knits made for repeat wear.

Featured · Play Your Shoes
Make every pair more personal.
Add a playful finish with charms, rich seasonal colors and comfortable flats made for everyday styling.
Shop FlatsShop every Flat style
Customer-loved comfort
The reviews make choosing easier.
“These are incredibly comfortable and soooo cute!”
“Super fit and comfort. I like that the top of the boot doesn’t gap.”

One cart · More value
Build your Black Friday lineup.
Loved by 2,000+ reviewers across these featured favorites—choose more pairs and save up to 30%.
Shop the collectionNew from VIVAIA
100% digital eGift · No physical card
Meet the new VIVAIA eGift.
A new holiday gift for the person you want to comfort—without choosing their shoe for them. Send it by email and let them find the size, color and style that feel completely right.
This is a digital V-Points eGift, not a physical card. The recipient receives a redemption code by email for eligible online purchases. Designs, amounts and terms are shown on the product page.

Comfort, chosen by them. A thoughtful way to share the VIVAIA experience without guessing the perfect pair.
100% digital · No physical cardChoose a digital card design
Signature
Birthday
Thank You
Congrats
Just Because
ThanksgivingWhy it makes holiday gifting easier



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Find the pair for every plan.
Comfort for the office, the journey and everything you do for yourself.













































